Sportimo Privacy & Cookies Policy

We are committed to protecting Your Information and providing You with a safe, efficient and customised experience. To this effect, We have created this Privacy Policy to let You know what Information We collect when You use the Services, why We collect this Information and how We use the collected Information. The defined terms used in this Privacy Policy shall have the same meaning as specified in the Terms of Service.


Last updated: 11 November 2016

1. ABOUT THIS PRIVACY POLICY (the “Privacy Policy” or the “Policy”)

1.1. This Policy represents an agreement between you (“You” or “Your”) and GU Mobile Digital Services FZ LLC, a Company incorporated in UAE, with its business address at Makateb Building 2, Floor 4, Office 409, IMPZ, P.O. Box 503228, Dubai, UAE with License Number 93370. (“GU”, “We”, “Us” or “Our”). This Policy sets out the ways that We use the personal information which we may gather in providing you with games, software, updates, add-ons and services that are offered to you by us as well as any GU website which you access to avail of any of the above (collectively, the “Services”).

1.2. References to GU in these Terms shall include any GU affiliates which shall include subsidiaries, parent companies and any other entities under common ownership. Where you receive or participate in a Service provided directly by GU, GU is the data controller of your personal data.


1.3. Our Services may be accessed through one or more third party websites, services or platforms (such as Facebook or the App Store). In addition, payments are processed through third party payment processors (for example, through a third party service or platform which you are using to access the Services, such as Facebook). Our Services may also contain links to other websites and services. Any information that you provide on or to a third-party website or service is provided directly to the owner of the website or service and is subject to that party’s privacy policy. Our Privacy Policy does not apply to such websites or services and we’re not responsible for the content, privacy or security practices and policies of those websites or services. To protect your Information we recommend that you carefully review the privacy policies of other websites and services that you access.


2.1. By accessing or using the Services, You are agreeing to the terms of this Privacy Policy. This is Our entire and exclusive Privacy Policy and it supersedes any earlier version.


2.2. This Privacy Policy should be read in conjunction with Our Terms of Service and any additional applicable terms brought to your attention when You access the Services. Where you access and use the Services, you will also be bound by our Terms of Service.


2.3. We reserve the right to amend this Privacy Policy at any time and You shall be notified of any such amendment via the platform through which You access the Services and/or by Us publishing the modified Privacy Policy on any platform through which You access the Services. We recommend that You revisit this Privacy Policy on a regular basis. For the avoidance of doubt, Your continued use of the Services shall be interpreted as deemed acceptance of any modifications to the Privacy Policy.


2.4. If You have any questions regarding the Privacy Policy, visit our FAQ page or contact us.


3.1. Depending on the nature of the Services which You use, We will, in accordance with this Privacy Policy, collect information and/or personal data, including but not limited to, Your first and last name, gender, date of birth, profile picture or its URL, email address, telephone number.


3.2. We will also collect:

Your screen name (user ID);

Technical or other details about any device which you use to access the Services: Internet and/or network connection (including your IP address, Media Access Control (MAC), operating system, browser type or other software); hardware (including computer hardware or mobile model); mobile device details (including your mobile device type and number; mobile carrier details; and unique device identifier) or other technical details.

Details of your use of the Services including, but not limited to: traffic data, location/geographical data, the Service resources that you access, the time you spend on the Services, crash reports and reasons for connection drops.

Data that you provide to Us via any third party website, application or service (including Facebook or Google) which You use to access the Services or which you make publicly available on such third party website or service, or which you give Us via any forms on the Sportimo, by text message, via player forums, data stored in Services log files or by contacting Us.

Information provided when you report a problem with any of the Services.

We may also ask you to complete surveys that We use for research purposes, although you do not have to respond to them.

The information set out in sections 3.1 and 3.2 is collectively the “Information” insofar as it is information which is capable of identifying You.


3.3. By accessing or using the Services, You are authorising Us to collect, store and use Your Information. You can control the amount of Information You are authorising Us to collect, store and use by altering Your privacy settings on the mobile device, platform or service through which you access the Services. You can find out more about these settings, and how to control them, on the mobile device, platform or service from which You access the Services.


3.4. We may collect, store and use in accordance with this Privacy Policy certain Information where You provide such Information either (i) directly to Us; or (ii) through Your use of a third party platform or service, which may, with your permission, provide this Information to Us through its application programming interface. We may also receive Information from Our third party service providers. We will have access to any Information You provide to such third party service providers. We will use that Information to provide you with the Services and as otherwise set out in this Privacy Policy.


3.5. By accessing or using the Services via Your mobile phone, or other mobile device, You are authorising Us to collect its unique device identifier and IP address. We may also collect the name You have associated with Your mobile phone or other mobile device, device type, telephone number, country, and any other information You choose to provide. We may also access Your contacts to enable You to invite friends to join You on the Services if you request that we do this on your behalf.


3.6. We receive and store the information that You provide, including Your telephone number, when You sign up to and consent to having text messages sent directly to Your mobile phone. These text messages notify You of in-game activity within the Services and may allow You to access the Services from Your mobile device.


3.7. Should You purchase a licence to use Virtual Items through a third party platform, and that purchase is processed by or on behalf of a third party (e.g. Apple Inc. where You have made a purchase on an iOS device), We may receive payment information which You provide to that third party but only in order to allow us to provide you with the licence to use Virtual Items. Any purchases which You make through a third party in this manner may be subject to their policies and it is Your sole responsibility to ensure Your compliance with those policies. We do not collect, nor do we have access to any of your billing or credit information. That data is collected and stored by third party payment service providers (for example, the platform through which you are accessing the Services).


4.1. We use information held about you in some of the following ways:

To provide you with the Services.

To ensure that content from Our Services is presented in the most effective manner for you and for your computer or other device from which you access the Services.

To provide you with information or services that you request from Us or which We feel may interest you, if you have consented to be contacted for such purposes.

To perform Our obligations under any contracts entered into with you.

To allow you to participate in interactive features of Our Services, if you choose.

To notify you about changes to Our Services.

To provide you with support and other administrative services.

To prevent fraud and provide safe and secure Services.

To provide you with targeted advertising.

To comply with our own legal obligations.


4.2. Where you access the Services as an App or through a third party platform such as Facebook, we may from time to time send you “push notifications” provided that you have allowed us to do so in accordance with the settings on your mobile device. You can manage push notifications within the settings of your mobile device.


4.3. Please remember that using the Services may reveal information relating to you which is publicly available on the platform that you are using to access the Services (for example, your screen name, your profile picture and the content of your publicly available communications to other users).


4.4. We are not responsible for the activities of other users or other third parties to whom you choose to provide your personal information (whether via Our Services or otherwise).


4.5. If your account on our Services is closed, we are obliged to store the Information which is saved in our database for a period of time to allow us to comply with applicable laws. Please note that it is not possible to delete Your Information prior to the expiry of applicable statutory retention periods and in order for us to comply with our legal obligations.


4.6. We may disclose Your Information, and the contents of all Your online communications, if required to do so by law, or if We believe in good faith that such action is necessary to: (i) comply with any applicable laws or regulations or any legal process served on Us, the Services or in circumstances where We are under a substantially similar legal obligation; (ii) protect and defend Our rights or property; (iii) act to protect the personal safety of users of the Services or the public; or (iv) if, in Our sole determination, You are found to have cheated or attempted to defraud Us or any other user of the Services in any way, or if We suspect You of any fraudulent activity.


4.7. We may further provide Your Information to any third parties and data processors providing services to Us, including but not limited to, payment processing, data analysis, email delivery, customer service, hosting and marketing services, and by helping us to administer and provide the Services. We take measures to ensure that Our arrangements with third party service providers and data processors protect the privacy of Your Information and that such third parties do not use Your Information for any other purpose than to provide services to Us.


4.8. We may share Your Information with third party service providers and data processors with regards to promoting their services. You can contact us any time you want to withdraw from these promotional services. We will not actively share Your Information with third party advertisers for their direct marketing purposes unless You give Us Your consent. We may, however, share (i) aggregated information (information about You and other users collectively, but not specifically identifiable to You); (ii) anonymous information; and (iii) certain technical information to develop and deliver targeted advertising in the Services and on the websites of third parties. We may also allow advertisers to collect these types of information within the Services by using tracking technologies like browser cookies and web beacons. Our collection, use, and disclosure of anonymous or aggregated information are not subject to any of the restrictions in this Privacy Policy.


4.9. The Services support and may encourage interaction among users. Access to your username may allow other users to view the public information associated with your related account.


4.10. You may be offered the option of importing Your contact list or address book contacts, either automatically or manually, into the Services in order to enable You to (i) locate any of Your contacts who are also users of the Services; and/or (ii) invite Your contacts to become users of the Services. Should You opt to import Your contact list or address book contacts, You are authorising Us to store Your contact details on Our databases for these purposes, unless You expressly revoke this authorisation. For the avoidance of doubt, any passwords which You provide to Us to facilitate this import shall not be stored by Us.


4.11. You may contact Us by visiting our Support center if You: (i) want to confirm the accuracy of the Information We have collected about You; (ii) would like to update Your Information; and/or (iii) have any complaint regarding Our use of Your Information. If requested, We will (x) update Your Information, provided that You provide evidence as We may reasonably require for such changes, or (y) mark any Information to prohibit future use for marketing purposes.


4.12. For the avoidance of doubt, nothing in this Privacy Policy shall prevent Us from retaining Your Information where We are required to do so by law. If You have sent or posted content on the Service, We may not be able to delete it.


5.1. By accessing or using the Services You authorise Us to collect certain technical information in order to (i) analyse usage of the Services; (ii) provide a more personalised experience; and (iii) manage advertising. We, and our third party service providers, may use server log files or web log files and tracking technologies to collect and analyse certain types of technical information, including but not limited to, cookies, IP addresses, device type, device identifiers, browser types, browser language, URLs, domain names, landing pages, game state, the date and time of usage of the Service, and other similar information.


5.2. We may also use other technologies, including but not limited to, web bugs, tracking pixels and cookies. Web bugs allow Us to know if a certain page was visited or whether an email was opened, while tracking pixels allow Us to advertise more efficiently by excluding current users from certain promotional messages, identifying the source of a new installation or delivering ads to You on other websites. Cookies allow Us to improve the quality of the Services, make recommendations, and make the Services easier to use for You. A cookie is a small text file recorded on Your hard drive that identifies You as a unique user and contains certain information about Your particular login session and/or Your use of the Services. Please note that companies delivering advertisements within the Services may also use cookies or other technologies, and those practices are subject to their own policies.


5.3. We use Facebook’s Custom Audience feature to target users with advertising from time to time. Custom Audiences allow us to target ads to a specific set of people through Facebook. You can manage your privacy settings in the privacy tab of your Facebook account.


5.4. In the case the websites and

(i) These sites uses Google Analytics including its Remarketing feature based on Display Advertising ( for online advertising and for website analytics purposes – meaning that We use them to see how many visitors come to Our Site, the pages that generate interest and the links that visitors most often click on (amongst other things). Google Analytics uses cookies – small text files that are placed on your computer that store certain limited information about you. The cookies we use do not enable any visitor to Our Site to be individually identified and will only be used for online advertising and website analytics purposes. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager.

(ii) In addition, the sites mentioned above use cookies, flash cookies, web beacons and similar technologies to collect information about you. This enables Us to tailor Our service offering (including Our Site) to provide you with products and services which are more relevant to your individual tastes. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to Our Site. Third-party vendors, including Google, show our ads on sites across the Internet. You may change your website browser settings to reject cookies, although please note that if you do this it may impair the functionality of Our Site. For further information about cookies, including how to refuse cookies, please visit



6.1. The Services provided by GU may only be used by a person over the age of 18.



7.1. We take reasonable measures to protect the Information that we collect from or about you (including your personally identifiable information) from unauthorized access, use or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.


8.1. You expressly agree that the Services are provided on an “as is” basis without warranties of any kind. We are not responsible for events beyond Our direct control. Because of the complex and constantly changing nature of Our technology and business, We cannot guarantee, nor do We represent, that there will be an error-free performance regarding the privacy of Your Information, and We will not be liable for any indirect, incidental, consequential or punitive damages relating to the use or release of Your Information.


9.1. Your Information collected by Us may be stored and processed in any country in which We or Our affiliates, suppliers, ESPs or agents maintain facilities (see section 4.6). By using the Service, You expressly consent to any transfer of Information outside of Your country (including to third countries outside the MENA that may not have been assessed as having adequate privacy laws).


10.1. If We should ever file for bankruptcy, or become insolvent, or be acquired by a third party, merge with a third party, sell all or part of Our assets, or transfer substantially all or part of Our relevant assets to a third party, We are entitled to share Your Information You have provided through the Services to potential and subsequent business and merger partners. By agreeing to the Terms of Service, You give Your consent to such transfer of this Information.



11.1. The following applies only to the processing of Your personal data (i.e. personally identifiable information) by GU in the provision of the Services:

(i) You have the right to ask Us not to process your personal information for marketing purposes (opt-out). We will usually inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise this right by contacting us.

(ii) You can contact us to request that We provide you with access to your personal information or that We update or delete your personal information from Our database. We may retain an archived copy of your records if required to do so by law or for legitimate business purposes (for example, where deletion of your personal data from our database may severely disrupt or disable your use of Services).